GO VEGGIE!
GO Veggie! is a cheese-alternative for people who love cheese but, sadly, can't eat it for health, diet, or lifestyle reasons.
We figured that going through life as a cheese lover without being able to enjoy cheese must be a living hell. And GO Veggie! could represent salvation.
Thus, we came up with the "Welcome Back" campaign, inviting those truly cheese-obsessed cheese lovers back to cheesy goodness.
